What is PR Online? Get to know the Public Relations function on the Internet

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jubair
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Joined: Sat Jul 30, 2022 7:18 am

What is PR Online? Get to know the Public Relations function on the Internet

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Nowadays, the person in charge of PR in the online communication of any company is essential. The combination of PR, Marketing, SEO and Social Networks are essential for the reputation of brands. Next we explain what PR Online is , are you going to miss it? It may interest you: Postgraduate in Story Telling and Transmedia Narrative Many people think that carrying out PR actions is the same as advertising . PR actions aim to transform communication processes with the target audience by speaking to them through their influencers.

In short, it is achieving mass information spontaneously and influencing cell numbers list consumption decisions and, normally, to achieve this, non-paid channels such as Press Releases, RRSS and newspapers are usually used. INDEX OF CONTENTS Digital Marketing Trends 2020 How to exercise PR To start a Public Relations plan, the Digital PR must establish what will be the message, the objectives and the channels through which they want to communicate and, thus, define who will be the most suitable people to spread the interest of the brand and / or company. In a company there is usually more than one Digital PR, moreover, it is usually a team of people: Generators : people who are active in RRSS and generate quality content spontaneously. They do not necessarily have to have a high number of followers, but they do generate a great positive impact. Propagators : They are the people who spend time to select the content that they will include in their conversations and already have a certain audience of followers. Viralizers : they are the people who have the ability to influence their viewers thanks to the large number of followers and the engagement they have with them.

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By using people, communication will be much more effective and will have a greater reach due to the spontaneity of its origin. First of all, PR work consists of understanding the organization and its main objectives. Assess what they need from the point of view of communication and design tailored strategies. Traditional PR vs. Digital PR Traditional PR is the strategic communication that a brand carries out towards a public of interest that seeks to have mutual benefits and long-term relationships. And Digital PR is characterized by the use of new media (RRSS, forums, blogs, mailing, among others), use of opinion leaders ( influencers ), valuable content ( Content Marketing ), being interactive (generating feedback), increasing interaction (engagement) and obtain results (ROI).
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