Trends in social networks 2022

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Bappy
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Joined: Thu Jul 28, 2022 8:47 am

Trends in social networks 2022

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When changing the year we always ask ourselves the same questions: what will be the trends in social networks for this 2022, what will be viral in social networks? In which social network should I invest more efforts? What platform will be preferred by users and especially by my clients? Here are some clues, based on Hootsuite's latest report for social networks , stay tuned! 1. Tiktok is still booming. If in the pandemic we have already observed an extraordinary growth of this social network, in 2021 it has been confirmed as the social network that grows the most . In September 2021 it already had more than a billion users ! Currently, it has climbed positions, occupying fourth place behind Facebook, YouTube and Instagram. Some brands are still reluctant to create a profile on this platform and invest in advertising. Although it is still an expensive network to invest in, if we consider that our clients can use it , we can create a profile to upload content. two. Consider investing in smaller networks.

Last year we talked about the trend of micro-influencers in social networks: how users considered those profiles with fewer followers to be more reliable. Well, this year it seems that users are more receptive to being impacted by advertising on smaller social networks , where the formats are perhaps not so intrusive: Tiktok, Snapchat or phone database Pinterest can be good options, don't underestimate them! 3. Sell ​​on social networks. If your customers spend many hours a day on social networks, why not sell directly on these platforms. What's more, according to the Hootsuite report we mentioned, users are more likely to buy on social networks, since, after all, they already used social networks to research products. For example, check out Instagram Shopping, which has been offering this functionality for quite some time now, and it's showing good results. Four. Do not neglect the attention of the messages. Paradoxically, although we do not detach ourselves from our mobile phone, we no longer use it to call. More and more users prefer to get in touch with brands through messages: whether they are direct messages on social networks, chatbots or contact forms. If you have enabled these forms of contact for your customers, please do not neglect them .

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They are a useful method of contact and, as we say, increasingly used. 5. Go to content creators. The term “creator” refers not only to marketers or influencers, but to any content creator, that is, any individual who writes, designs or records videos/audios to post on social networks. Become one of them to make branded content and enhance your brand or trust a professional, but above all create, create and create content to connect with your followers and potential customers. 6. Audio content. If in 2021 video content was the king, in this 2022 the audio must not be neglected, and the fact that social networks such as Clubhouse are on the rise proves it: this new network allows voice conversations, although at the moment it is only available for Iphone (access by invitation) and at the moment it does not allow investing in ads. We will have to be attentive to this new trend for 2022, to see if it is worth investing time as a brand, creating content in audio format.
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