Let's Get Acquainted with Live Streaming

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Miskat123A
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Joined: Sat Feb 11, 2023 8:23 am

Let's Get Acquainted with Live Streaming

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As the name implies, live streaming is video content that is recorded and broadcast in real-time via an online platform . In doing live streaming , you don't have to bother doing editing and post-production . Uniquely, unlike watching live broadcasts on television or radio, live streaming can be watched via various devices, such as smartphones , tablets, laptops, or computers, as long as the user has internet access. In addition, live streaming is also interactive ( two-way communication ) so that the audience can leave comments or reactions during the live stream. Live streamers can also reply to comments or answer live audience questions . This is also what makes many audiences prefer watching live streaming over TV broadcasts.

In fact, 44% of live streaming viewers say that the frequency and duration of watching TV has decreased since the arrival of live streaming . Reasons for the Importance of Utilizing Live Streaming Poland Phone Number List In terms of brands , there are lots of benefits to be had by regularly doing live streaming . Interactive live streaming features also support brands in building good relationships with audiences. To better understand why live streaming is important for a brand, here are 5 benefits that you can get through using live streaming. 1. Expanding market reach The wide range of live streaming that can be enjoyed through various media makes it an effective tool for reaching new subscribers. Not only that, if live streaming content succeeds in attracting the attention of the audience, it is very likely that the audience will share your content with those closest to them.

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This will accelerate the spread of positive WOM and increase awareness of your brand. Moreover, this benefit can be multiplied if you look at the trend of live streaming which is estimated to grow rapidly, reaching 91 million subscribers in 2024 (globally). Strengthening customer relationships As a brand , we must build good relationships with customers and treat customers like friends. How to? One of them is by actively interacting through various media that offer two-way communication such as social media and live streaming . That way, customers will feel close to the brand and become more loyal. Research results show that audiences are more engaged with content in the form of videos than content that only contains text or images. This provides an opportunity for brands to capture audience attention through live streaming videos.
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